What we collect?
Personal Information: Personal information is information that specifically identifies an individual, such as a customer’s name, address, telephone number, email address, credit card or other account number, and information about that individual’s activities when directly linked to that person, such as information about his or her purchases. Personal information also includes demographic information, such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you. We only collect personal information from you when you: 1) register on the Site and create an account, including any account created using already established social networking accounts such as Facebook, Instagram or Twitter; 2) complete a survey; 3) sign up for our email list or newsletter; 4) share content from the Site with your friends; 5) contact us by email or by using the chat feature for any reason; or 6) order products and services. The Site is a general audience site not directed to children less than 13 years of age and we do not knowingly collect personal information from children under 13 years of age.
Nonpersonal Information: As part of the standard operation of the Site, we may collect certain nonpersonal information from you, including but not limited to your Internet IP address, browser type, domain name, operating system, and referring website addresses. In addition, we may collect information about your browsing behavior, such as the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing the Site, and the number of times you return to the Site. This data helps us understand trends and customer needs so that we can better consider new products and services and tailor existing products and services to customer desires.
How do we collect your information?
Clickstream Data: Clickstream data is a record of your activity on the Internet. This data is recorded whenever you click anywhere in a webpage or application and is used for the purposes of collecting, analyzing and reporting data about how you use the Site. This method of data collection is used to capture nonpersonal information.
Pixel Tags: A pixel tag (also known as a web beacon) is a small string of code that represents a clear graphic image and is used in conjunction with a cookie. A pixel tag allows us to capture certain additional types of information about a visitor’s actions on a website, such as a visitor’s cookie number, the time, date, duration and number of page views, a description of the page where the tag is placed and details about any items that were purchased. Pixel tags help us analyze our customers’ online behavior and measure the effectiveness of our website. We work with service providers that help us track, collect and analyze this information.
How do we use the information we receive?
Making changes to your cookie settings: You can change your cookie preferences or withdraw your consent at any time. We remind you that the cookies you accepted previously might remain stored in your browser. If you wish to remove the cookies already placed, you can do this by deleting these cookies via your browser. You may also adjust your browser settings to prevent websites from setting cookies or third-party cookies altogether. If you do this, some functions of our website may not be available or may not function properly. Find out how to adjust the settings for different browsers:
To find information relating to other browsers, visit the browser developer’s website.
Basis provides an advertising technology that allows websites, apps and other internet-connected properties to generate revenue by showing advertisements to their users, and allows marketers and other advertisers to show advertisements to individuals online who may be interested in their products or services. You can visit https://privacy.basis.net/ to opt out of having their platform used to select ads for your browser based on your online web browsing behavior. When you opt out, an opt out cookie will be stored in your web browser. Basis will know the choice you have made when it sees your opt out cookie, and will apply your choice to all companies using the Platform. If you block or delete the opt out cookie, you will not be opted out and will need to allow cookies from Basis and renew your opt out choice. To review your opt-in status or learn more about interest-based advertising, please visit the Network Advertising Initiative opt out page, the DAA’s WebChoice tool or the DAAC’s WebChoices tool.
If you would like more information about this practice and to know your choices for not having this information used by third-party service providers, please visit http://www.networkadvertising.org/managing/opt_out.asp
Amazon Ads: As part of our partnership with Amazon we may display ads to users based on cookies and pixel tags, which is similar to the processes used by other platforms. We may also deliver ads using Amazon’s first party data collection processes. Amazon captures audience behavior information from their users for their purposes and their advertisers’ purposes. Amazon collects this information in order to operate, provide, develop, and improve the products and services that they offer to their customers. You can learn more about how to opt-out of Amazon’s interest based advertising by going to https://www.amazon.com/adprefs.
Facebook Ads: We may display interest-based ads to you when you are using Facebook properties through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. The tool lets CWF convert your email address to a unique number that Facebook uses to match to unique numbers Facebook generates from email addresses of its users.
Email Marketing: If you are opted in to receive marketing emails from us and wish to unsubscribe, you can do so by clicking on the Unsubscribe hyperlink at the bottom of the marketing email you receive. We will note in our database that you have elected to opt out of future emails from our company. Your record will still remain in our database but you will not receive any future mailings unless we manually opt you back in. You may also choose to opt out of emails by sending a message to us through our contact form. If you choose to opt out with this method, please be sure to include the email address that you would like us to unsubscribe.
How secure is our site?
CWF takes your security seriously. We have taken certain physical, electronic, contractual, and managerial steps to safeguard and secure the information we collect from Site visitors. We have limited access to private and confidential data to those employees with a specific need to retrieve this information. To maintain this highest level of security, we do not store private information on the Site. We do not direct the Site to, nor do we knowingly collect, any personal information from children under the age of thirteen. All of your information is encrypted before it is transmitted across the Internet. Additionally, the information you provide when you place an order is encrypted (or coded) using a secure server for maximum security. This coding makes it extremely difficult for anyone to reach your information as it moves through our ordering system. Most of the pages on our site provide information about CWF and our products and do not contain secure information or ask for your personal information. To check the security of your computer, look for a padlock to either the left or right of the URL. If you see a closed padlock, then the encryption technology is active, and the server is secure. You can also check by looking at the URL line of your browser. When you access a secure server, the initial characters of the site address will be “https.” You also have an obligation to safeguard your own personal information. If you set up an account on our site, it is your responsibility to keep your password and profile information confidential. We recommend using a complex password with unique numbers, letters and special characters. If you are sharing a computer, you should always log out before leaving a site to protect access to your information from subsequent users. If your password has been compromised for any reason, you should immediately change your password.
Unforeseen Circumstances: As we continue to develop our business, we or our affiliates may sell or buy other businesses or entities. In such transactions, personal information may be one of the transferred business assets. Also, in the event that CWF or substantially all of its assets are acquired, your personal information may be one of the transferred assets.